Developing your presence in the digital world translates to major results in the real one. From creating an engaging website and content, to driving traffic with pay-per-click advertising, to navigating the bustling day-to-day of social media, SCG has the experience and knowledge that you’ve been searching for.
Your website is a critical part of your online identity and often the foundation of your brand. Whether you are starting from scratch or just need a refresh, our team will work with you to design a visually striking website that welcomes your audience and works for your business needs.
Offering full-service digital capabilities, we specialize in web development. We can build a fully custom site or work within a web builder, and we’ll make sure your site works flawlessly across devices, from desktop to tablet to mobile.
SCG websites are built with industry best practices, and are made to evolve with technology. Our team of nerds has a vast collective knowledge of design and user experience across various web platforms, including WordPress, Craft CMS, Beaver Builder, MODEX, Drupal, Joomla!, ProcessWire, and more.
Once your site is live, we’ll keep it going strong with technical support, including training your team on what you need to know.
At SCG, we “like” to approach social media with sense and strategy. We have experience working on platforms including Facebook, Instagram, LinkedIn, Twitter, and more. We’ll help you nail down your audience personas, create engaging content, and develop an editorial calendar that will keep your business buzzing. While laying the groundwork for a great organic presence, we’ll also guide you through paid opportunities to reach new customers.
Once your profile is up and running, we will monitor activity and analyze metrics to help you understand and engage your audience better. We follow industry best practices and make sure to stay current on this ever-changing sector of digital media.
Search, display, remarketing, oh my! There are so many different ways to advertise online. SCG’s digital team will help you weed through the forest of online advertising to find the tactics that will best serve your business. We can help you identify the right advertising opportunities from individual online publications to the most well-known ad servers. And we won’t leave you in the dark when it comes to results. We generate regular reports and offer a link to a customized dashboard that helps us tweak our strategy, keep on target and keep you informed.
We’ll make the best recommendations to reach your goals, whether that’s sending traffic to a website, generating leads, or direct sales. Our digital team is GoogleAds Certified, and has experience in search, display, and retargeting ads across platforms.
Search Engine Optimization
Search engine optimization, or SEO, is an essential tool to help your online audience find you. Having the right keywords, body copy, meta descriptions, and title tags on your content is key to driving web traffic to your business. Our team specializes in writing copy that is both search engine optimized and grounded in your brand messaging. In fact, you’re reading some right now.
Using keyword research, we’ll identify the most important words for each page of your website, then make sure they’re in the right place to pop up as a result in searches. We also use search diagnostic tools to monitor your performance versus competitors and make sure you keep climbing the ranks.