Public relations is more important today than ever, and remains at the core of every effective brand building strategy. Whether you’re seeking publicity, reputation management, crisis counsel or internal communications, SCG has the experience, creativity and tenacity to get your message delivered.
Media Relations & Publicity
We’ve helped countless clients use public relations to launch new products, get their experts quoted, or contribute articles. We’re experts at writing news releases and collateral crafted with the right key messaging to perfectly position your business. We’re also highly skilled at developing relationships with editors and reporters to uncover article opportunities and pitch ideas that lead to coverage.
Speaking with the media is far different than other forms of communicating, where you may only have a few moments to deliver your messages. Your executive might be flawless in a sales presentation, but freeze with a microphone or camera in front of them. Our media training sessions will help you make the most of your opportunities and avoid stumbles.
Getting the right coverage takes a lot of hard work, so you want to be sure as much of your key audiences see it as possible. As part of our integrated approach to public relations and marketing, SCG helps amplify your coverage across social media platforms and search. For instance, landing in Google’s featured snippet results definitely bolsters your brand and boosts your reputation as a trusted resource.
Monitoring your reputation is also important. We use a variety of tools to make sure situations like online reviews or rumors don’t spoil your good name. And when something does bubble up, we help you respond in a thoughtful, responsible manner to set the record straight or acknowledge missteps and next steps to make your brand the best it can be.
We are here to help you deal with the unexpected. Our strategic crisis communications planning process is straightforward and extremely useful. Having a plan in place allows you to act fast and act smart for incidents ranging from fire to fatal accidents and everything in between to ensure all audiences have the accurate information they need. This includes your internal audiences, which are perhaps the most important, but often overlooked, group.
Culture is a critical component for success, and it rests on communications inside your company. SCG creates multi-channel staff communications that inform and inspire your team to help you arrive at your strategic vision. Based on a shared values culture, internal communications programs transform your values from words on a page into behaviors that support the brand and your business. From newsletters to recognition programs, effective internal communications create brand ambassadors like nothing else.