The Importance of Specificity in Marketing
Specificity in marketing is about showcasing your expertise so potential customers have an easy time knowing exactly how you can solve their problem.
Should Your B2B Company Be on TikTok? Maybe!
As with any social media platform, before your B2B (or B2C) company makes the jump to include it in your content plan, you have to get really clear on three things: Your capacity, your goals, and your audience.
Three Essential Steps to Differentiate Your Product
One of the biggest advantages of uncovering your leadership position through differentiation is that it can start to build strength and equity in your brand position.
Understanding Marketing Signaling—and How to Get Yours Right
Marketing signaling provides information beyond the mere form of a message. Is your brand sending out the right signals? Read our tips.
How to Get More Media Coverage (and Why Media Relations is Still Important!)
Media relations is still critical to building a B2B brand. This article explains why and gives advice on how to get more earned media coverage.
Seven Features of the Best CMS Platforms
Our checklist and comparison of features for content management systems will help you choose the best CMS for your website.
B2B Social Media Essentials
Not sure where to start with social media for your B2B marketing strategy? Here’s a handy rundown of tips and techniques to breathe new life into your accounts- plus a handy downloadable worksheet.
How to Create a Corporate Newsletter that’s Actually Interesting
Use our corporate newsletter ideas to write content that employees will actually want to read, and learn how to make every edition better than the last.
Working Collaboratively with Clients on Branding
Working collaboratively is part of our culture here at SCG, and we relish opportunities to make great work in true partnership with our clients. The branding process is no different, and in fact it’s one of the more collaborative services we offer.
The Power of Listening in Creating Corporate Values
While many companies talk a good game about their corporate values, too often they have little to do with the day-to-day realities of their employees.