Resources Marketing


4 Tips for a Successful Product Launch

A successful product launch can raise spirits and fortune of any company. Be sure to include these four tips when planning your next launch.


The Importance of Specificity in Marketing

Specificity in marketing is about showcasing your expertise so potential customers have an easy time knowing exactly how you can solve their problem.


Understanding Marketing Signaling—and How to Get Yours Right

Marketing signaling provides information beyond the mere form of a message. Is your brand sending out the right signals? Read our tips.


Good Targeting Gets Even Better with LinkedIn Interest Targeting

LinkedIn recently added an interest targeting capability that nicely adds to their existing targeting options to get ads in front of qualified B2B audiences.


Bringing Marketing Video into Focus

Marketing video is an important piece of today’s marketing plan. Learn how you can start implementing video into your plan with these helpful tips.